Growing boutique gym brand Digme to acquire New York-inspired fitness club

A growing boutique gym brand with sites across London has announced a deal to take over a New York-inspired fitness club.

Digme Fitness is set to acquire Tribeca Studios’ gym on The Mall in Ealing, taking its portfolio of fitness suites to six.

Digme, which operates sites in Richmond, Moorgate, Blackfriars, Rathbone Square and Oxford, offers workouts including indoor cycling and HIIT.

Branding at the Tribeca venue will remain unchanged as the two companies integrate but will eventually fall in with the Digme brand.

The deal is expected to complete next Monday (January 28).

Chief exec Geoff Bamber, who co-founded Digme in 2016, said: “We are delighted to be joining forces with Tribeca.

“Our combined businesses will give us unparalleled scale and reach across London and balances our portfolio very nicely between prime residential and commercial hubs of London.”

He added: “By joining the Digme group, Tribeca members will have access to many more studios across London in places that they may work or visit for pleasure.”

Digme co-founder Caoimhe Bamber commented: “I am thrilled to be partnering with the team at Tribeca. Our two companies share many core values and they have created an incredible fitness community that will fit really nicely with the culture at Digme.

“We are really excited about the future together.”

Tribeca Studios founder Hayley Balls said of the deal: “We are very excited to be joining the Digme family.

“Tribeca and Digme share many similarities in our vision for the future of boutique fitness and we are great admirers of Digme’s team and track record of delivering incredible classes to customers. Our plans for the future together are super exciting.”

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