Member Article

Greene King partners with Chris Kamara and TalkSPORT

Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster TalkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show.

Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and brand ambassador to promote sport in Greene King pubs during the year-long partnership with TalkSPORT.

Paul Hawksbee, joint presenter on the Hawksbee and Jacobs show, said:* “We’re really pleased to be able to partner with Greene King to offer exclusive deals and competitions for our listeners, who live, breathe and eat sport.”*

Greene King partnered with Chris Kamara as part of its Summer of sport campaign last year, creating a beer in his honour – Un-BEER-lievable – which was available across 1,300 Greene King pubs during the tournament.

**Chris Kamara commented: ***“I’m really excited to be working with Greene King again, the partnership brings together the two things I love most – sport and pubs. It will be great over the year to meet some TalkSPORT listeners and I look forward to causing some mayhem in the TalkSPORT studios.” *

Phil Thomas, Chief Commercial Officer for Greene King, said: *“Off the back of an incredible summer of sport last year we’re really pleased to once again team up with Chris Kamara and TalkSPORT, as we continue to reinforce Greene King pubs as the number one choice for watching sports outside of the stadium.” *

John Kehoe, CEO of Media Agency Group said:* “Greene King pubs show everything from football to horseracing, darts to rugby and we felt that the TalkSPORT Hawksbee and Jacob show was the perfect synergy for the brand. We had great success with the brand during the World Cup last summer and we are excited to see how this media partnership develops.”*

The year-long partnership will kick off today to mark the start of the Six Nations with Chris Kamara joining Hawksbee and Jacobs at the TalkSPORT studio.

This was posted in Bdaily's Members' News section by Lisa Wood .