Member Article

Start-up launches a new social media platform to tackle growing data privacy concerns

inLinx, the new generation social media start-up set to take on Facebook has officially launched in London. The platform caters to the growing demand for greater transparency and accountability in handling consumer data.

The recent introduction of numerous data protection regulations such as GDPR, disrupted the way that businesses were able to use data lifted from social platforms, ultimately handing the power back to the consumers. This new generation platform is designed with privacy and security in mind placing the user in the driver’s seat to give them full control over the information they share and who they share it with.

Since its launch in London earlier in the month, the app has boosted its user base to over 10,000 and is on course to hit hundreds of thousands by the end of the year. With over 42 million social media users in the UK alone, the opportunity to capitalise on the consumer’s demand for greater privacy control is ripe, and the network is ideally placed to tap into this stream of growth.

Zabi Zamir, Founder of inLinx comments “When designing the platform, we identified the gap created by large social media platforms, to put security and privacy at the core of our user-friendly technology. Ultimately making social media a safe place to share information and connect with people all over the world. Our ultimate goal is to be the biggest social media platform globally facilitating connections with family and friends, as well as helping businesses meet objectives.”

Keeping businesses in mind, inLinx’s technology is designed to create SEO-friendly business pages within seconds, enabling the marketplace to use algorithms that generate keywords and update Google so that a business’ page will be found on top of Google pages within a few days. This ultimately saves money on outsourcing the job. However, at the very core of the technology are carefully crafted safety and security settings that ensure there are no traces of personal information found on Google or any search engine.

This was posted in Bdaily's Members' News section by inLinx .