London’s PixelPin to open Tokyo office after raising £1.5m in funding round

London-based security startup company PixelPin has announced plans to open an office in Tokyo, Japan after closing a £1.5m pre-Series A funding round.

PixelPin specialises in image-based security authentication, replacing passwords with pictures using its cloud-based platform.

Led by the investment arm of Japanese fintech specialist SBI Holdings, the round saw SBI AI & Blockchain Fund invest £1m with an additional £500k from existing angel investors.

Geoff Anderson, CEO and co-founder of PixelPin commented: “This latest round of investment is a fantastic step forward for PixelPin and illustrates the level of confidence the global investor community has PixelPin and the UK fintech industry,”

“We’ve been extremely diligent in our search for the right investor partners and are delighted that SBI Group has chosen to work with us as we look to expand our reach into Japan and the wider Asian market where we’re sure the group’s knowledge and experience will be a huge asset.”

With offices in London and Cheltenham, this latest round of funding will allow the startup to grow its presence across Asia from its new Japan office, to meet the growing demand for security solutions.

Yoshitaka Kitao, Representative Director, President & CEO of SBI Holdings added: “PixelPin’s solution creates a highly personalised and easy-to-use login experience that will be particularly popular with a tech-first younger generation but does this without compromising security – in fact, making it much more secure than passwords.

“In addition we see real potential for businesses to create value added services on this platform, turning security into a revenue generator.”

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