Dragons' Den welcomes North East entrepreneur as its newest judge

BBC Two has announced that County Durham entrepreneur Sara Davies will be the newest judge on TV’s Dragons’ Den.

The founder of global crafting company Crafter’s Companion, Sara will be taking over the role of YourCash Europe CEO Jenny Campbell, appearing in the seventeenth series of Dragons’ Den due to air in the summer.

Headquartered in Newton Aycliffe, Crafter’s Companion began as a home enterprise from Sara’s bedroom at university, and has since grown into an international business with an annual turnover of £34m.

Sara Davies says: “I’m absolutely delighted to join the other Dragons for the new series of the show. I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I’ll be able to help some of the contestants to really take their businesses to the next level.

“It wasn’t all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far. I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market.”

Patrick Holland, controller of BBC Two, added: “Combining great aspirational opportunity with the promise of really challenging encounters with the Dragons, the show is going from strength to strength.

He concluded: “Sara is a formidable business woman and I can’t wait to see her start in the Den.”

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