Partner Article

International sports marketing agency appoints design and web development partner

International sports marketing agency, Two Circles, appoints Manchester-based web design and development agency, Huddle Digital to deliver renewed online presence as part of digital marketing strategy.

Two Circles, which employs just under 200 people across four offices globally, helps sports organisations grow relationships with their audiences and partners through data-driven insights and strategies.

With this in mind, the agency appointed Huddle to deliver a new digital platform which would communicate its service offering and data-driven ethos, whilst engaging with clients and the wider sports industry through more content and industry insights.

Dale Kirsop, commercial operations director at Two Circles, said: “What we liked about Huddle was their can-do attitude which, together with their technical expertise, allowed them to think up innovative ideas that went beyond our initial brief. The result is a site which not only meets our needs, but goes beyond our initial expectations. We’re delighted with the end result.”

The website focuses on thought leadership content designed to engage with Two Circles’ sports marketing target audience through effective structure and design, whilst creating a high-quality brand experience.

Tom Parson, client services director at Huddle Digital, commented: “We’re pleased to have helped Two Circles as design and web development partner on this project. Content remains king, so it was important for us to design a site that would present the firm’s content and brand in an engaging way, whilst remaining easy to navigate.”

As a result of their work, Huddle Digital was subsequently appointed as Two Circles’ ongoing web development partner to ensure the long term commercial success of the website.

Maggi Broadbent, Marketing Manager at Two Circles, said: “As an innovative and agile business, we are continuously evolving, so our website needs to keep pace with what our clients want. The team at Huddle have absolutely allowed us to do that, and it’s a pleasure to continue to work with them.”

Tom Parson concluded: “In today’s digital landscape, it’s crucial that growing businesses invest in their websites on an ongoing basis to ensure competitive advantage. We look forward to working with Two Circles to evolve their new site to ensure it continues to achieve their business objectives in the future.”

This was posted in Bdaily's Members' News section by Han Communications .