Member Article

Hotfoot Design chosen to create new CancerCare website

Multi award-winning Lancaster-based creative agency, Hotfoot Design, has been selected by local charity, CancerCare, to refresh its brand identity and create its new website, following a competitive pitch.

CancerCare, a unique independent charity dedicated to helping families affected by cancer and other potentially life limiting conditions living in North Lancashire and South Cumbria, has tasked the agency with strengthening the charity’s brand and producing a new website to better communicate and showcase its unique services.

In addition to increasing awareness of the charity’s free services, the website will also help to attract volunteers, CancerCare lottery players, individual donations and corporate sponsors, to support the growth of the specialist charity.

During its 36 years of experience, CancerCare has worked with and helped more than 30,000 people in the region via outreach services in local hospitals as well as at its dedicated centres in Lancaster, Kendal and Barrow.

Founder and creative director at Hotfoot Design, Charlie Haywood, said: “CancerCare are a fantastic charity that do incredible work for people affected by cancer and other serious illnesses. We’re delighted CancerCare has chosen us to be its creative partner and strategic advisor, and we look forward to reinvigorating its brand and designing a new website for them that will help more people access its services and support the charity’s growth.”

Hotfoot Design, which has a specialism in public and third sector, has recently created a new brand, website and communications campaign for Breathing Space Lancashire, a project that aims to prevent youth homelessness in East Lancashire.

Alison Stainthorpe, Interim Chief Executive for CancerCare, said: “We are delighted to be working with Hotfoot on our new website and brand refresh. We share a similar community-minded ethos to Hotfoot and are keen to enhance the experience of everyone who visits our site and interacts with our brand. The new site promises to showcase our free support services for people affected by cancer, clients’ views, events, news stories, videos, fundraising opportunities, blogs, features and much more. It will be a more responsive site and will enable local people to find the support they need quickly and easily.”

Hotfoot has had a successful year to date, winning the Creative Business of the Year Award at the 2019 Red Rose Awards, and having been appointed by Thwaites to refresh the brand identity and website for its iconic Blackpool showbar Funny Girls and by the arts and heritage organisation, Lakeland Arts, as its design partner for Windermere Jetty.

This was posted in Bdaily's Members' News section by Stacey Waugh .