Member Article

New identity to modernise four-decade-old firm

GB Projects, a commercial furniture manufacturer, has launched a new identity following a successful rebrand by creative digital agency The Bigger Boat.

The design and launch of the new-look website celebrates the Dewsbury firm’s 45-year history, supports the progressive direction of the business and better reflects its high-specification product offering for existing and prospective clients which include HSBC and Nissan.

In addition to showcasing GB Projects’ impressive heritage, the new site provides a visually-engaging insight into the firm, with clear, simplistic online messaging that is easy to navigate and digest. The team also carried out keyword research around the product offering and target markets to ensure the organisation was at the forefront of customers’ minds.

The Bigger Boat’s co-founder and creative director Doug Main ran the four-month project alongside account manager Ruby Ribbons. And, following on from the successful relaunch, the Mirfield-based team is now managing the platform’s ongoing digital marketing outputs through paid search, social media and content.

Eddy Burrows, GB Projects director, said: “We needed an updated brand and website to complement how our business was developing and highlight our manufacturing capabilities and services. We have had several leads come through to our site within a short period since unveiling our new look, so I couldn’t be happier with the end result from The Bigger Boat. This project marks the next chapter for our business growth.”

Doug added: “We’ve built up a great relationship with Eddy and the team and the rebrand is working well and attracting interest for GB Projects. It was an exciting relaunch to be a part of and we have been able to keep that momentum and partnership going since, through our ongoing digital marketing activity.”

The Bigger Boat, based in West Yorkshire, has clients including Little Tikes, Celloglas and CheckFire, and celebrated its ninth anniversary earlier this year.

This was posted in Bdaily's Members' News section by Katie Mallinson .