WeGift reaps rewards with £4m in Series A funding

Digital rewards platform WeGift has secured £4m in a Series A funding round to boost its plans for international growth.

The funding round was led by Fred Destin from Stride.vc with participation from SAP.iO fund and Unilever Ventures.

In addition to the fund raise, the firm has welcomed new angel investors on board including founder of Carwow James Hind and Eamon Jubbawy from Onfido.

Founded in 2016 by Aron Alexander, WeGift aims to automate corporate rewards and incentives programmes using its cloud-based open API technology platform.

Following the funding round, Stride.vc’s Fred Destin will join the firm’s board of directors as the company prepares to invest in its platform and expand to the US.

Founder and CEO Aron Alexander commented: “Historically businesses had to wait weeks to purchase and distribute digital rewards, using Excel spreadsheets. WeGift helps companies intelligently automate this process to power new acquisition and retention opportunities.

“We are disrupting a broken market on a global scale, and this investment, together with our partnerships with Unilever Ventures, SAP.iO Fund and Stride.vc, is an instrumental step forward in achieving our vision.”

Ian Lane at Unilever Ventures added: “Our fund seeks out the most transformative technologies that have a potential to significantly impact supply chains and customer experience.

“In WeGift we see a huge opportunity to leverage their technology across the consumer goods industry.”

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