Member Article

A ten-fold triumph for Best Western hotels

Best Western Great Britain has announced its strongest six-month hotel recruitment performance in its recent history.

The group, which represents over 260 independent hotels, has already expanded its portfolio of hotels in Great Britain by 10 this year, marked by the recent activation of Stonecross Manor Hotel, BW Signature Collection. It continues a record-breaking period for the brand, with 2018 representing the highest number of annual activations and a second consecutive year of growth of hotel numbers.

Since January, the group’s portfolio has grown with the addition of a number of independent hotels to its collection, including: Murrayshall Country House Hotel and Golf Club - its third Scottish BW Premier Collection hotel - Best Western Buckingham Palace Road, its 20th hotel in London; Stonecross Manor Hotel, BW Signature Collection; The Putney Hotel, BW Signature Collection; The Wild Pheasant Hotel & Spa, BW Signature Collection; Rossett Hall Hotel, BW Signature Collection; Sure Hotel, Newcastle; Three Ways House Hotel, BW Signature Collection and The Midland Hotel, Sure Hotel Collection.

Earlier this year marked the launch of two boutique brands, Aiden and Sadie, offering developers and investors the opportunity to reposition and re-badge existing properties or to transform other buildings to create unique hotels in the upper midscale and upscale segments respectively.

Rob Paterson, CEO at Best Western GB, said: “It has been a great first half of the year for us, and 2019 is shaping up to be our most ambitious year of growth in recent history. Already activating ten hotels is testament to the work my team has been doing, and the investment we’ve made into our organisation to help support the growth of independent hospitality across GB.

“We proudly champion our hotel members’ independence and heritage, and we are continuing to invest significantly in new sales, marketing and revenue technology to give owners and operators even more compelling reasons to join Best Western.”

This was posted in Bdaily's Members' News section by Best Western .