Member Article

Solmar Villas launches finance options for customers

One of the UK’s leading villa specialists has signed a new agreement that will help its growing number of clients make flexible holiday bookings.

Solmar Villas, which operates nearly 600 exclusive properties across ten popular destinations, has joined forces with Lending Works to offer customers the chance to enjoy a host of finance options when designing their dream vacation.

The East Staffordshire-based company will offer zero deposit on any bookings in 2020, whilst people looking to travel this summer can still take advantage of spreading their payments over twelve months and choosing the level of deposit they can afford from 10% to 30%.

It is anticipated that over 300 clients will make use of the new product this year, which will equate to over £600,000 of bookings, helping it move towards the £25m annual sales target by the end of 2019.

“We are conscious of the current economic climate where consumers are watching their spend a lot more and have reacted accordingly,” explained Julie Blake, Managing Director at Solmar Villas.

“Our customers are looking at ways where they can manage their budgets and offset big upfront payments for flights or large deposits. This new partnership with Lending Works is a first step in helping us provide more flexible options when booking with us.”

She continued: “Clients looking at 2020 can opt for zero deposit and will be able to book their entire holiday with us and spread their payments over 12 months…this includes flights, accommodation and cars.

“This is a perfect example of us listening to what consumers want and reflecting an increasing trend of more families looking to choose villas over hotels. Lending Works is the perfect partner, with a great track record that understands our sector…importantly, it also provides an easy to fill in application process.”

Employing 55 people at its head office in Burton upon Trent, Solmar Villas currently offer over 580 exclusive properties across the Balearic Islands, Canary Islands, Cyprus, Croatia, Greece, Italy, mainland Spain, Malta, Portugal and Turkey.

Every villa boasts its own private pool and high-quality accommodation, with the majority within walking distance of the beach, bars and restaurants.

In addition to the finance options launch, the company is also planning to increase sales further over the next 12 months, with Istria, Tenerife and Madeira set to be included on its list of destinations for 2020.

Julie concluded: “It has been a really strong first half of the year despite the prospect of Brexit on the horizon. This latest offer strengthens our relationships with existing customers and also open us up to new clients considering a villa holiday for the first time.”

Solmar Villas celebrated its 25th anniversary in 2019 and marked that milestone moment by increasing turnover by 28% to just over £25m, creating 16 new jobs in the process.

This year will see it continue to expand its growing distribution network, alongside investment in its own reservation system that is geared towards API technologies.

For further information, please visit www.solmarvillas.com or follow @solmarvillasuk on twitter.

This was posted in Bdaily's Members' News section by Russ Cockburn .