Member Article

Chris Buckley - MD of Pixel Kicks - on getting your business to the top of Google.

Getting to the top of Google theoretically shouldn’t have to be difficult, but for most people it’s almost impossible. In our experience people tend to over-complicate SEO and end up wasting precious time on things that matter little. It’s always been our ethos to keep things simple, and we believe this methodology helps us to deliver consistent results for our clients.

If you’re running an online business, this might be the most important thing you read this year, as we’re going to tell you how to increase your rankings higher than they’ve ever been before. You’ll definitely want to bookmark this post at the very least.

There is a lot to take in, but over the coming weeks I’ll be posting a series of advice articles tackling Keyword Research, The Technical SEO Audit, Competitor Analysis, Content Strategy and Link Building which will become your SEO Bible.

Why are we telling you our secrets? Well, for one they’re not secrets, they just require understanding and studious application to implement. So, how do you get your website appearing on page one of Google?

The Basics

It comes down to three main things which if you concentrate on, you’ll see staggering results, given time.

1. Technical SEO
2. Content Creation
3. Link Building

Patience & Results

This is not something that can be performed overnight, and most likely you won’t see big improvements in just a couple of months (it can and does happen though). Instead, you need to look at this as a long-term strategy over the next 12-24 months. Look and plan ahead this far, and it’s almost guaranteed that your website will have higher rankings, more traffic and more customers as a result. Wouldn’t that make your life easier?

The internet has changed the world, and with it comes limitless opportunities. Competition is rife though, so if you want to be at the top, you have to work not just harder, but cleverer.

Targets

How do you measure if what you’re doing is actually working, and how do you judge success? With any campaign, there has to be track-able metrics, like:

• Increasing the Domain Authority of the website

• Increasing Google Rankings (like, duh)

• Increasing Dwell Time – the amount of time that users spend on your website

• Lowering Bounce Rate – the percentage of visitors who navigate away after viewing just one page

• Increasing the number of Conversions – enquiries, orders or actions on a website

The last one is by far the most important, after all who cares about ranking first for ten keywords if you don’t get any orders as a result?

Higher rankings will bring more traffic, and with more traffic you should see more activity on your website, but don’t forget about how users behave once they land on your site. This is another article in itself, but it goes without saying that having a clear user journey and well designed pages is a must.

This was posted in Bdaily's Members' News section by Pixel Kicks .