Member Article

New Digital Platform for B2B Audiences

The UK’s largest independent multi-sector ombudsman, Ombudsman Services, has created a new partner platform to facilitate its communications with businesses operating in its four key sectors of energy, communications, heat and private parking.

Designed and built by digital agency Code Computerlove, the creative for the new site reflects Ombudsman Services’ refreshed brand identity that was launched on its new consumer platform last year.

Ombudsman Services’ partner site features clear and concise information, cleverly presented with the use of bespoke-designed icons and use of video.

It emphasises how Ombudsman Services can help to resolve disputes in an efficient and ethical way, reduce service failure cost and drive improvements in customer service.

As a completely new website, all content has been created from scratch by Code Computerlove and the team at Ombudsman Services; its latest news and events section can be easily updated by in-house teams and new Ombudsman Partner products will also be added soon. Audience research and testing has led the design of the membership sign-up form to create the optimum user experience for signing up and connecting with the organisation.

Jodi Hamilton, director of relationships at Ombudsman Services, said: “Improving our digital capabilities lies at the heart of our organisational strategy and the launch of our new business-to-business partner platform forms part of our ongoing programme of digital transformation.

“Further features will be added to the partner site as we base our iterations on data-driven insight and our business customers’ requirements.

“There is increased competition in our sector, so getting ahead and staying there with regards to our digital presence is a vital element of our growth.

“The aim is to create increased visibility of our services. By giving our business partners a dedicated place to come for useful information, resources and content, we aim to increase B2B engagement across our key sectors.”

“We have worked hard to define both our consumer and business-to-business proposition and our new site is an excellent reflection of our strong brand identity and brand difference.”

This was posted in Bdaily's Members' News section by Kirsty Hunt .