Member Article

200 Degrees opens its new coffee shop in Birmingham city

Speciality coffee roaster 200 Degrees has opened a second coffee shop in central Birmingham offering handcrafted coffee and delicious food to the bustling area surrounding Birmingham New Street station.

The opening of the new 65-seater coffee shop situated on Lower Temple Street, follows the success of its coffee shop and barista school on Colmore Row which opened in the heart of the business district in 2016.

The new shop will bring 20 new jobs to Birmingham city and the highly trained barista team will be serving freshly roasted coffee from the 200 Degrees roast house in Nottingham, as well as iced tea, smoothies and milkshakes.

The shop will also be serving 200 Degrees’ renowned deli style sandwiches, baguettes and an imaginative range of salads, soups, cakes and pastries - with plenty of vegan and gluten free options, all prepared daily on the premises, available to eat in or takeaway.

Located in the Victorian setting of the former Midland Hotel, the new 1,830 sq. ft shop retains many of its original period features, blending heritage and history with a relaxed, contemporary interior decor that will be familiar to many. It will also feature an innovative split bar area for rapid and convenient takeaway service.

The new Lower Temple Street venue is the company’s tenth coffee shop to open since 2014 and coffee enthusiasts can purchase freshly roasted beans in shops and online, as well as coffee machines and equipment to enjoy 200 Degrees’ distinctive beans at home.

200 Degrees now supplies coffee to more than a hundred wholesale customers across the UK, as well as providing bespoke ‘beans to machines’ solutions for numerous offices, restaurants, cafés, hotels, conference centres and shops.

Tom Vincent, co-founder and director of 200 Degrees, said: “The decision to open a second coffee shop in Birmingham was an easy one for us. With the Colmore Row shop being so well received, we knew it was the right time to open another and its location near Birmingham New Street is ideal for everyone.

“Birmingham is only the second location in which we’ve opened a second coffee shop and I think that’s down to the fantastic support we’ve had from our customers and the wider business community in the city, we’re very excited to contribute further to the fantastic food and drink scene here. As always, the 200 Degrees team have gone above and beyond to pull this together and the new shop is in keeping with our style and we’ve installed a split service area to best serve busy commuters and time-starved workers quickly and to our usual high standards.

“We look forward to welcoming those who know us, as well as new faces, whether they’re looking to swipe a coffee, or stay a little longer and enjoy a brew and a bite to eat in a relaxed, comfortable setting.”

Steve Hewlett, Retail BID manager, said: “We are very pleased to welcome 200 Degrees to Lower Temple Street, they are a fantastic addition to the area offering our shoppers and visitors even more variety and choice.”

200 Degrees, which was set up by Tom and his business partner Rob Darby in 2012, has distinctive coffee shops in Nottingham, Birmingham, Leeds, Sheffield, Leicester, Cardiff, Lincoln and Liverpool, as well as its roast house in Nottingham. The company has further plans to grow with UK shop openings set for later this year.

This was posted in Bdaily's Members' News section by Eloise Cantello .