Member Article

Leeds creative agency completes six-figure rebrand contract with leading engineering firm

Yorkshire-based digital creative agency complete 12-month rebrand contract worth £110k for engineering firm and world premier supplier to the flexo industry, Absolute.

Tall, based in Marshall Court, Leeds has worked with Absolute, product engineers at the forefront of the printing industry for two decades, beginning with the development of ‘Sono’ - a flexo press cleaning system.

Following the success of the Sono campaign, the company were appointed by Absolute to re-launch their four main products through digital branding and storytelling.

As Tall came to find with the creation of Sono, Absolute’s revolutionary product range have processes that are incredibly effective but the technology behind it is extremely difficult to describe.

Because of this, Tall rebuilt the whole range of products in 3D, to easily and effectively showcase how the products work as well as highlight key performance functionalities - helping customers effortlessly identify their requirements.

Using 3D modelling and animation, created the opportunity to exploit camera angles too difficult to achieve with a real-world photo shoot. It also provided the ability to show product cross-sections and internal shots to highlight the products key features.

The result is the biggest transformation in the brand’s history. Thanks to Tall, Absolute has a strong, cohesive and flexible identity across its entire product range that creates a long-lasting impression and propel the brand forward to shape the future of the flexo industry.

Anthony Whiteside, Managing Director of Absolute commented:

Working with Tall has allowed us to create an identity that is strong and always at the forefront of the minds of our audience.

We work with the largest manufacturers of packaging products across the world and our ongoing partnership with Tall has aided us in achieving our ambitious global growth targets and cement ourselves as market leaders.

This was posted in Bdaily's Members' News section by Emily Long .