Member Article

Trade Local: Everybody needs good neighbours

A trio of creative companies in Coventry are showing the benefits of having good neighbours. Advent Communications, The Jade Studio and Image+ are based within 100 yards of one another at Electric Wharf – cutting-edge mixed-use development of offices and homes close to Coventry Canal. And the three firms are the perfect example of why the Coventry and Warwickshire Chamber of Commerce launched a Go For Growth: Trade Local campaign. PR and media agency Advent, graphic design company Jade and web and app designer and builder Image+ all regularly utilise one another’s services and also recommend each other to clients. Advent managing director Adam Dent said working closely together with neighbouring companies makes good business sense. He said: “When there is such knowledge, expertise and creativity on your doorstep, it’s absolutely ideal. “We’ve worked with both companies over many years and while we now live in a digital world, it’s great to be able to meet face-to-face at short notice to be able to discuss our latest projects, and to refer the companies on to clients who might need their services. “The Chamber’s Trade Local campaign is a great way of highlighting the benefits of working with other firms in our region – and our example couldn’t be any more local!” Jason Dickens, business development director at The Jade Studio, added: “Electric Wharf is a hive for creative companies and it’s great to be able to make use of each other’s skills and experience. “There are many other businesses here too that work with each other and, while we have national contracts, being able to tap into services within a matter of yards of our front door is invaluable.” Alan Hartin, managing director of Image+, said: “We have enjoyed really strong growth over recent years and while that is good news for us, it should benefit the local economy too. “So that fact that our success is shared by neighbouring companies shows that trading locally really does work for everyone.” Louise Bennett, chief executive of the Coventry and Warwickshire Chamber of Commerce, said: “When we launched Trade Local it was to get companies right across the patch to think about how they could work together and tap into expertise in our area. “Advent, Jade and Image+, who are all Chamber members, are the perfect example of how working together locally brings benefits to the businesses and to the local economy.”

This was posted in Bdaily's Members' News section by Matt Joyce .