Member Article

Pixel Kicks launches major new campaign for 88Vape

Full-service digital agency Pixel Kicks has devised and launched a brand new 12 month SEO campaign for 88Vape – one of the UK’s largest and most recognisable e-liquid brands.

The main objectives of the campaign are to drive more traffic, increase time spent on the website and to position 88Vape as a leading authority when it comes to educating new and existing vapers.

88Vape is part of Supreme Imports Ltd, which is headquartered in Trafford Park and owned by chief executive, Sandy Chadha. Supreme is one of Britain’s biggest makers of e-liquids. It also sells hardware kits and vaping accessories, along with light-bulbs and batteries.

88Vape currently advertises across the UK on billboards, bus stops and buses. Its e-liquids can be found in supermarket chains, budget stores and countless shops up and down the UK.

The initial focus for the team at Pixel Kicks is to enrich 88Vape’s website. Its ongoing strategy includes creating compelling and engaging tools to enable consumers to both understand the health benefits that vaping brings over smoking.

Additional new content for the website - including a series of frequently asked questions, regular rich and comprehensive blog posts and industry studies - will form the backbone of the campaign over the coming months.

Chris Buckley – MD of Pixel Kicks - said: “88Vape is a market leader in the crowded vaping industry so for us the challenge is to cut through the noise and really help position the brand as the first choice for both existing and new vapers in the UK.”

Dean Lee – Head of Digital/ E-commerce at 88Vape – added: “Pixel Kicks really understood the 88Vape brand right from the beginning and their approach fitted our vision for where we want to take our online presence.”

This was posted in Bdaily's Members' News section by Pixel Kicks .