Luxury occasionwear brand for kids pops up on iconic London street

Sloane Stanley has revealed the signing of luxury occasionwear children’s brand Quinn Harper.

Located at 331 Kings Road, the brand is set to launch a 1,019 sq ft debut store this month.

Quinn Harper is a wholly new fashion brand, having selected the King’s Road for its first bricks and mortar site, which coincides with the launch of its e-commerce business.

The brand will showcase its occasionwear designs, alongside premium accessories, in Chelsea. Quinn Harper is also set to offer a bespoke hairdressing service for Chelsea infants as well as its retail offering.

Hannah Grievson, property director at Sloane Stanley, said: “We endeavor to welcome new and independent brands to the King’s Road, for the estate to continue to flourish as an influential shopping destination which connects our community with the brands.

“Quinn Harper will bolster the range of children’s fashion within the estate, raising our profile further as a leading destination for premium menswear, womenswear and childrenswear.”

Savills and Miles Commercial represented Sloane Stanley. Quinn Harper represented themselves.

Edith Simon, Quinn Harper’s director, concluded: “As a new fashion business, location is a key component in developing our brand.

“We are pleased to be able to announce our debut store in the heart of Chelsea and believe this will firmly place us in the market for high-end children’s fashion. To be amongst a community of fashionable and iconic brands is something we look forward to.”

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