Member Article

Karol Marketing strengthens team with consumer appointment following recent growth

Newcastle-based PR and marketing consultancy, Karol Marketing, has strengthened its team with the appointment of Rhian Johnson. In her new role, Rhian will work across the business on a number of consumer and B2B accounts to deliver bespoke PR strategies for the agency’s broad range of clients.

Rhian joins Karol from the British lifestyle brand; Barbour. The focus of her previous role was to develop and deliver an efficient and inclusive internal communications strategy to employees, including recruitment, product training and project management, that was in line with the company’s wider customer-facing marketing plan.

Combining a BA Honours degree in English Literature from Northumbria University, with over seven years’ experience in product-focused roles, Rhian is a proficient product communicator with extensive knowledge of the fashion and textiles sector. Rhian has worked on projects such as the employee celebrations for Barbour’s 125-year anniversary, new store opening events for Topshop-Topman, and the delivery of the social media recruitment strategies for the Go-Ahead group.

Stefan Lepkowski, Managing Director of Karol Marketing, said: “We are thrilled to welcome Rhian to the Karol team at this time of exciting growth for the business. With her background in both lifestyle and outerwear clothing, Rhian’s expertise compliments the skills of our already well-established Karol Marketing team and will help to strengthen our team and ensure we continue to deliver a great service to our PR clients. Having just secured a range of new contracts, 2019 is shaping up to be another great year here at Karol.”

Rhian commented: “I am excited to join the team behind Karol Marketing. I first became aware of the business after their work on the Great Exhibition of the North programme last year. With my passion for consumer marketing and employee engagement, I am looking forward to building new relationships which add value and extend our current offering.”

Karol Marketing is one of the most awarded public relations and marketing agencies in the North East of England. In 2018, it won three awards at the Chartered Institute of Public Relations (CIPR) PRide awards for Integrated Campaign and for Corporate & Business Communications Campaign.

This was posted in Bdaily's Members' News section by John Rodgers .