Member Article

Debut TV campaign is the perfect match for long-standing client

Branding experts 10 Associates are creating a buzz for long-standing client Graham & Brown with a new television advert.

Branching into the world of TV advertising for the first time in the company’s 15-year history, 10’s film shoot used bees and butterflies to highlight the opulent, perfectly matched range of Graham & Brown wallpaper and paint designs.

The 30-second advertisement will air throughout October as part of the ‘MADE FOR EACH OTHER’ campaign, highlighting newly crafted wallpaper patterns and paint colours that complement one another perfectly. The concept also features across social media, on-demand video and in premium home interest print titles.

The team at 10 worked with Manchester-based The Gate Films to bring their vision and storyboards to life. A moment in time is created, offering a glimpse into a world where everything is perfectly partnered, with a liberal sprinkle of Graham & Brown magic – hence the butterflies and bees.

Jill Peel, creative director at 10, said the Graham & Brown brand had gained momentum over recent years and the company felt the launch of its new range was the perfect time to branch out into TV advertising.

Jill said: “Our brief was to continue the momentum and further build brand awareness – all centred around the fact that this carefully curated range of wallpapers and paints has been specially made for one another.

“We have worked with Graham & Brown for many years, so we have a great understanding of what’s required. The challenge to us was to bring this concept to life in an engaging, compelling and truly irresistible way. We drafted in the skills of the team at The Gate and we were delighted at the atmosphere and indulgence they created. And working with live butterflies and bees meant for an interesting shoot!”

Alan Kemp, head of brand marketing for Graham & Brown, added: “10 Associates took the brief and created a concept that really built on our work on the brand over the last two years. Healthy relationships are essential in all aspects of life, and we’ve worked with 10 for some time now, so maybe it’s not just Graham & Brown’s wallpaper and paint that are made for each other.”

The advert will be broadcast on Channel 4 for the first time on October 1st.

10 Associates celebrates its 15th anniversary this year. Proudest moments to date include being named one of the UK’s fastest growing businesses, winning their first Roses award and the creation of the brand development programme Brandschool®, a key differentiator between 10 and other agencies that has played a huge part in not only 10’s success but that of its clients.

This was posted in Bdaily's Members' News section by Kate Wobschall .