Member Article

Businesses need to "think differently" as consumers favour cruelty-free and sustainable brands, says Ceuta Group

Not only are shoppers becoming more aware of how their choices impact animal welfare and the environment; they are also prepared to spend more with brands that guarantee this.

New research by the consumer brands business Ceuta Group has found that 45% of people would spend more money on products that are advertised as “cruelty-free”, whilst 30% of people would pay more for products that are branded as “sustainable”.

Ceuta Group, who has worked with a variety of major food brands, surveyed 1,000 people across the United Kingdom to discover how the wording of products might affect consumers’ shopping choices.

Annette D’Abreo, Ceuta Healthcare’s managing director, said: “Consumers are paying more attention to what they put on their bodies and in their bodies when thinking about health, beauty, food and drink. This seismic change is forcing brand owners to think differently.”

“Sustainability, ethically sourced ingredients, plastic reduction and carbon footprint are hot topics facing brands, and healthier choices are now at the forefront of the shopper’s minds.”

This was posted in Bdaily's Members' News section by Simon James .