Member Article

London-Based Marketing Specialists Create New TV Commercial for Zero Emissions Vehicle

Iconic British car manufacturer MG Motor has launched a new animated television commercial for their first-ever electric vehicle, the MG ZS EV, with the help of London-based automotive marketing specialists PHM Group.

Using a combination of beautifully animated storytelling and 3D modelling, the ad showcases the new MG zero emissions vehicle and airs across ITV Network and ITV Hub this month, until the 28th October.

PHM Group conceptualised the piece by homing in on MG’s core brand values; family, fun, value and storytelling. The result is a modern and light-hearted commercial that encompasses the affordability, advanced technologies, design and family sized practicality of the MG ZS EV, while encouraging people to make the transition to a zero emissions vehicle.

Following the announcement of their record-breaking start to 2019, MG is keen to maintain this momentum and further strengthen their position as the fastest-growing car manufacturer in the UK, with the new electric model already exceeding expectations.

With this in mind, PHM Group developed the new ad with a strong focus on appealing to MG Motor target customers and delivering the ‘electric is for all’ message, as well as supporting MG in achieving their key commercial objectives for the year.

Peter Hookham-Miller, Managing Director for PHM Group says: “We are absolutely delighted to have been able to work on MG Motor UK’s new television commercial which will be airing across ITV and ITV Hub throughout this October and January 2020.

MG cars are fun, sporty and amongst the best value in the market and we wanted to communicate this to a wide audience. Alongside our partner agency Limegreentangerine, we have designed a concept that focuses on MG’s existing core values.

We have created a stylish, modern, upbeat and inclusive commercial, which we feel not only reflects the MG brand but pinpoints the things that are important to modern consumers when it comes to making their purchasing decisions – family, experiences, and affordability.

We are incredibly pleased with the resulting look and feel of this new commercial for MG Motor and are excited to see it air for the first time this October.“

Daniel Gregorious, Head of Sales & Marketing MG Motor UK says: “Sales of new MG cars in the UK continue to go from strength-to-strength and we’re very excited to be launching MG ZS EV, our first -ever electric car. ZS EV is a truly affordable, family friendly electric car and we’ve already secured over 2,000 orders from customers eager to make the transition to zero emissions motoring with MG.

We’re delighted to be launching a new commercial for ZS EV this October which we feel showcases the car’s brilliant qualities including its high-tech features, family sized practicality and seven-year warranty. The commercial also highlights ZS EV’s great affordability and low running costs which make it the perfect electric car for everyone.

Working with the PHM Group on this project has been fantastic – they not only saw the importance of brand, tone of voice, and storytelling, but also needing to produce a commercial which is aligned with our overall sales strategy.

The result is a stunning commercial which we feel completely encapsulates our brand and will speak to our target audiences in the right way.“

This was posted in Bdaily's Members' News section by Graham Sharp .