Klarna extends major client list with new homeware brand partnership

‘Pay later’ banking platform Klarna has expanded its partnership with online homeware brand Wayfair.

From today (October 23), Klarna’s flexible payment methods are available to online shoppers of Wayfair, with additional new features on Wayfair.de.

Klarna’s payments options include ‘pay later’ and ‘pay in three’ installments without interest or fees.

Luke Griffiths, general manager at Klarna UK, commented: “Seamless isn’t just for soft furnishings, it’s how our payments experience is designed to work for consumers and retailers.

“We know that 50,000 new Klarna customers are choosing ‘pay later’ at checkout each week, while 70 per cent of Klarna customers make repeat transactions throughout the year.

“By partnering with Wayfair, we’re able to create an experience that heightens customer loyalty, helping them continue their impressive global growth and demonstrating the wider value of our payment products to retailers across all markets.”

Bernie Miles, Wayfair Europe’s head of engineering, added: “Adopting a flexible approach to payments is just one of the many ways we are delivering an exceptional experience and making it easier for our customers to shop online for their home.”

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