Member Article

Success speaks volumes

Bringing your products and services to life using success stories is a brilliant way to engage with potential clients. 

These act as a third-party endorsement, bringing instant credibility and a unique insight into the value of your brand through the eyes of delighted clients.

Facts tell, stories sell

Success stories go beyond features and benefits; they get to the heart of your business and the reasons why clients love to work with you. A deep dive into the specific situation faced by a client and the solution and outcome after working with you, speaks volumes. 

Stories shape perception and can elevate your brand in the marketplace.

How to write a successful story

Start by speaking directly to your client, you will get a far greater level of detail and insight this way. But before you do, gather some facts about the client and key issues in its industry and jot down the underlying message, this will give your story meaning, depth and purpose.  

Structure questions around the challenge, your solution, the outcome and, importantly, why they chose you. If you can, get hard facts and figures to support the claim that your company delivers exceptional results!

The power of the world wide web

Have a dedicated page on your website “Success Stories” or “Case Studies” to promote these examples and use that link for all social media and direct mail activity.

Also, add stories to the relevant product and service web pages too as they act as an extended testimonial and example of how you have helped a client solve a real-world problem.  

Thanks to the web, small to mid-sized businesses with limited resources and budgets can successfully reach out to their target audiences, it is no longer just the large corporates with all the power. 

Lead by example

Putting together a compelling success story is one of the most powerful strategies for showcasing your business and attracting future clients.  So, make sure your story stands out and connects to your audience in a way that makes a lasting impression.

This was posted in Bdaily's Members' News section by Nicola Tilling .