Member Article

Pentland Brands appoints Paul Anderton as Berghaus head of category

Pentland Brands has announced that Paul Anderton has joined Berghaus as head of category for product and innovation. The latest addition to a growing product team at the North East based outdoor brand, Paul is highly regarded in the industry. He brings a wealth of UK and international experience, and his appointment reflects the company’s ambitious growth plans. Paul is based with the Berghaus team at the Pentland Brands North East HQ in Sunderland.

Paul joins Berghaus after holding senior European product management roles for two of the world’s biggest outdoor brands, at Patagonia and most recently Columbia Sportswear. Paul has also worked for Hurley, Nike, Quiksilver and Salomon in a career in outdoor, sports and fashion that spans 30 years. In joining Berghaus, he is returning to the company where he cut his teeth in the outdoor sector, as part of the sales team during a period of strong growth from 1999-2003.

Paul will work closely with head of design James Hodgson, leading the product and innovation team. Earlier this year, Pentland Brands announced a major investment to double the size of the Berghaus product team and support the brand’s long-term business strategy. As well as expanding its outdoor lifestyle offer, Berghaus has put renewed focus on creating ground-breaking products for the specialist outdoor sector through its Extrem range, continuing a thread of technical cutting-edge innovation that stretches back to the early 1970s. The brand has also introduced a dedicated ‘Sprint Team’ to bring certain lines to the market quicker than through the standard process.

Kev McFadyen, Berghaus brand director, comments: “Paul started his outdoor industry career with us 20 years ago and has since gone on to work for some of the biggest global brands in our sector. We look forward to him using his extensive experience in the category to lead our product team as Berghaus gears up for the next exciting chapter for our brand.”

Paul Anderton comments: “I have a long-standing passion for Berghaus and I’m proud to be returning to the business and its people. Kev and the team here have a compelling, bold vision, and I share their determination to harness the elements that are so special about Berghaus and deliver the next era of great success for this amazing brand.”

Pentland is continuing to strengthen its Berghaus team in order to deliver ambitious business plans, and senior product and marketing roles are among those that are being recruited to at the moment.

This was posted in Bdaily's Members' News section by Chris Lines .