Regional pub company boosts 2020 sales with latest Cumbrian hospitality spot

Northern pubco The Inn Collection Group has begun its new year trading by adding to its ‘pubs with rooms’ operation.

The group has purchased 15-bed The Pheasant Inn at Bassenthwaite Lake in Cumbria, as its strategic ‘buy and build’ expansion plans grow.

The Pheasant will continue trading before redevelopments and enhancements get underway to bring the 17th century coaching inn located within reach of both Cockermouth and Keswick, into the group’s brand.

Managing director Sean Donkin said: “We are delighted to be starting 2020 with the announcement of this landmark addition to our growing portfolio.

“We search long and hard for sites that have that extra special quality when it comes to location and offering for our customer base. The Pheasant delivers on every level in terms of address, character and potential.

“We specialise in repurposing and enhancing historic buildings which are desperately in need of capital expenditure like this.

“We will be investing significant capital expenditure into this extraordinary venue as we broaden our customer base and long-term presence across the North of England.”

The Pheasant will operate on The Inn Collection Group model of providing accommodation, dining and drinks.

The addition of The Pheasant brings the group’s portfolio tally of inns to 12 in Northumberland, County Durham, Yorkshire, and Cumbria.

Construction of the new-build 40-room The Seaburn Inn on Sunderland seafront is set to begin later this month as The Inn Collection Group looks to more than double its portfolio of freehold pubs with rooms by 2022.

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