Member Article

Thrive wins Click Dealer branding brief following six-way pitch

Thrive has been appointed by Click Dealer, the Stoke-on-Trent based automotive software provider, to carry out a thorough brand refresh. The digital and creative agency based in Congleton, was appointed following a six-way competitive pitch.

Click Dealer is a performance partner for dealerships with over 20 years’ experience and a portfolio of award-winning, integrated products and services including: websites, SEM, DMS, lead and stock management, online sales software, customer retention campaigns and a reputation management platform all in one integrated system.

With over 1,600 independent and franchise dealership clients throughout the UK, the business is an automotive software and technology provider with innovation at its core.

Following unprecedented growth in 2019, Click Dealer is already recognised by many dealerships as a ‘performance partner’, saving them time and increasing their profitability through industry leading technology. Now, with ambitious plans for 2020, it plans to step up its branding and ensure consistency across the business and with its partners.

Ollie Moxham, Click Dealer CEO, said: “We want to have a consistent, fresh, modern brand which perfectly encapsulates our position as automotive technology innovators and performance partners to our dealers.

“We will be looking to implement the new brand and guidelines across our new website, sales collateral, in the press, on social media and at exhibitions and industry events in 2020 and beyond.”

Dave Powell, Managing and Creative Director at Thrive, said: “We’re thrilled to be working with Click Dealer to create its new brand identity. Our work will help to represent an exciting new era and coming of age for the business.

“We enjoy working with ambitious clients and supporting their growth, so Click Dealer is an ideal partner - now approaching 100 staff and expanding its office space in the heart of Stoke-on-Trent.”

Thrive has recently been shortlisted for Small Digital Agency of the Year, Best Low Budget Campaign and Best Integrated Campaign in the Northern Digital Awards 2020.

This was posted in Bdaily's Members' News section by Anna Thomas .