Member Article

Approach PR welcomes English Language graduate to the team

The expansion and development of Approach PR – Yorkshire’s multi-award-winning PR and social media agency – continues this month with the appointment of Junior Account Executive Emma Leeming.

English Language and Creative Writing graduate, Emma Leeming (24), from Skipton joins the seven-strong Ilkley-based consultancy to support across a range of business to business and business to consumer clients.

Emma is local to the Ilkley agency, having returned to her family farm in North Yorkshire after completing her degree at the University of Chester. Using her skills and previous experience in delivering social media support for local charities and organisations, Emma will support the development of Approach PR’s digital portfolio and apply her expertise in storytelling through her blogs, media relations and website copywriting.

Of her appointment, she said: “It has been amazing to be able to find a job opportunity of this nature in such a rural setting and community. Coming from a farming background, I wondered upon my return from university to the countryside how many opportunities there might be in the area, in which I could employ my writing skills. It was brilliant to discover such a thriving digital company as Approach right in the heart of the county. I can’t wait to learn more about the PR world and get involved.”

Approach PR combines its digital expertise with almost two decades of excellence within the PR industry to achieve consistent, award-winning results. The team’s 26 business and industry awards recognise and celebrate the company’s regional, national and international brand reputation management.

Suzanne Watson, Managing Director, commented: “We pride ourselves on offering opportunities to the next generation of communications experts and we could see immediately that Emma fits this description. Her love of the written word and sense of responsibility for her local community resonated with all of our team and we are looking forward to harnessing her incredible gift for the written word – whether through online content or traditional media relations- for the benefit of our clients.”

Celebrating its 19th year in 2020, Approach PR is based on The Grove in Ilkley and provides B2B and B2C PR and digital communications for clients including Airedale International Air Conditioning, Gripple, Cavalier Bathrooms and Acorn Stairlifts.

This was posted in Bdaily's Members' News section by Approach PR .