Plant-based delivery firm raises £3.4m in ‘biggest ever vegan crowdfund’

A plant-based meal delivery service has completed a multi-million pound crowdfunding campaign to expand its proposition.

Meal delivery service allplants has secured £3.4m in a Seedrs fundraise, securing investment from over 1,800 investors including several venture capital firms.

Felix Capital, the venture fund behind GOOP and Deliveroo, also participated in the round, alongside Octopus Ventures and ex-CEO of MoneySupermarket.com Simon Nixon of Seek Ventures, JustGiving co-founder Anne-Maire Huby and Bulb Energy co-founder Amit Gudkha.

The funds for this round will be used to develop new food categories and serve over 60,000 meals a week from allplants’ newly opened 20,000 sq ft production kitchen in London.

Jonathan Petrides, founder and CEO of allplants, commented: “We’re delighted with the huge support and belief our community has shown in this crowdfunding round. It’s surpassed our expectations and allows us to look ahead at 2020 with even bolder growth plans.

“It’s an honour to now have more than 1,800 new investors behind every step we take, and demonstrates the rapidly growing demand for healthy and delicious plant-based meals made convenient.

“This latest funding round is a true validation of what we’re doing here at allplants – to inspire more people to eat more plants.”

Ann-Marie Huby, co-founder of JustGiving, added: “Sometimes a business comes along that makes you sit up and take notice.

“allplants is one of those for me. No gimmicks, just real, super fresh and delicious meals created and constantly improved with near-fanatical zeal by a team of rare talent.

“If it continues to listen to customers as brilliantly as it has so far, allplants will be unstoppable.”

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