Member Article

Digital Out of Home Specialists Lucid Outdoor to Unveil Large Format HD Screens at Heart of Stockport

Out of home digital advertising specialists Lucid Outdoor will unveil two giant LED screens at the heart of Stockport’s £1bn redevelopment next month.

The large format HD displays will hang permanently in Redrock and Merseyway shopping centre as part of Stockport Council’s ambitious regeneration plan.

Their addition is part of an initiative to promote and animate Stockport town centre and increase dwell time in its public areas. Each will begin screening live sports, films, local events, weather reports, traffic updates and advertising from the start of June.

The 8m x 4m, and 5m x 3m screens will also offer interactive gaming and social media capabilities. Plans to introduce fan zones for large sporting events including Wimbledon and the Olympics, and interactive gaming tournaments, are part of ongoing discussions between Lucid Outdoor and Stockport Council.

Each hi-resolution screen will feature self-brightening technology to counteract increasing sunlight and will be paired with sound and PA systems in the town’s retail and leisure districts.

They will operate from 6am to midnight each day, allowing advertisers to pitch brand messages, flash sales and adaptive offers to Merseyway’s 8 million and Redrock’s 800k annual visitor footfalls. Lucid Outdoor has signed a contract with Stockport Council to sell advertising packages on the displays.

Hyde-based Lucid Outdoor will erect the screens in June. Managing Director Mike Cleary said: “The addition of the full motion screens in Stockport town centre is a significant development in Stockport Council’s plans.

“Outdoor continues to grow in technical capability and stature as an advertising medium. This will be a fantastic opportunity for local businesses to maximise their share of the retail and leisure spending power of the area.”

Stockport town centre is home to well-known high street brands that benefit from an average weekly visitor footfall of 162,000 in Merseyway, with approximately 30,000 shoppers visiting the shopping centre every Saturday. Redrock, Stockport’s new leisure quarter, is home to a restaurants, a cinema and gym. It attracts approximately 20,000 visitors per week.

Cllr David Meller, Cabinet Member for Economy and Regeneration at Stockport Council said: “The digital screens will be a fantastic asset to the town centre and are a great way of communicating with the public to promote the council’s campaigns and messages throughout the year.

“I’m particularly excited about the prospect of fan zones and gaming tournaments: we’re determined to have a broad and exciting offer within our town centre and the screens will help achieve that.”

This was posted in Bdaily's Members' News section by Jonathan Stones .