Agency acquires London boutique events firm in six-figure deal

A live events agency has purchased a London-based boutique events and incentive travel company in a six-figure acquisition.

Aeorema Communications has acquired the entire shared capital of Eventful Limited for a consideration of over £400k.

Founded in 2002 by Caroline Lumgair, Eventful specialises in venue sourcing, event planning, event design and event management, with clients across industries including manufacturing, oil and gas, professional services, retail, entertainment and finance.

In a statement this morning, Aeorema commented: “The group’s decision to acquire Eventful is made in full confidence, despite the challenging global situation unfolding due to COVID-19.

“Eventful has a strong cash flow position with significant revenue already confirmed or under discussion, and necessary risk mitigation in place in terms of contract cancellation fees (up to 90 per cent in some instances).

“Eventful’s services have already proven to diversify and enhance the group’s offering with valuable ‘black book’ introductions and opportunities for cross-selling well underway.”

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