Member Article

COVID-19 Community Chart Unveils Strong Community Spirit

As we approach the pending peak of the COVID-19 crisis, a time that will test us all, Leeds-based agency, The Lucre Group has teamed up with Giraffe Insights to provide a weekly barometer for community spirit.

Testing the variances by week, The COVID-19 CHART plots the mood of the nation against a scale of 1 – 10 (1 being ‘None’ and 10 being ‘A lot’). It will also pose further questions each week aligned to the latest news surrounding the crisis, with this week’s topic exploring purchasing patterns. Posing the question of which items, if any, people were planning to purchase this week, Video Games (18 per cent), Puzzles (16 per cent), Board Games (14 per cent) and Colouring Books (14 per cent) topped the table.

Community spirit locally remains high at this time, with more than half (53 per cent) of respondents rating it at 7 or above. Conversely the national mood is slightly lower, with just 41 per cent selecting 7 or above.

Maxine Fox, Managing Director at Giraffe Insights, said: “At Giraffe Insights we believe that research has never been so powerful, and we are working with brands to help shine a light in this period of darkness, informing both current and future decision making. We are dedicated to keeping brands connected through the latest insights - and understanding public mood forms an important part of this.”

Tamarind Wilson, Co-founder and Director at The Lucre Group, said: “Insights inform how we best communicate and during these challenging times, understanding public mood week by week will be vital to brands. It is important that our industry rallies together and we hope that by giving businesses the opportunity to add a question to our poll FREE of charge, it may help those faced with limited budgets right now.”

This was posted in Bdaily's Members' News section by Albert .