Member Article

Diana Erskine Joins Dept as Commercial Director 

Europe’s fastest-growing digital agency, Dept, has appointed Diana Erskine as its new commercial director. Diana will be responsible for Dept’s UK client-base, helping to drive opportunities through her consultative approach.

Since starting her role at Dept a mere two weeks ago, Diana has already proven to be an asset to the business, as Managing Director of Dept in the UK Brian Robinson, said: “Tenacity, agility and transformative thinking are fundamental for business growth, more so now than ever with the disruption caused by Covid-19.

“Diana has jumped right in during this period of uncertainty, leading tactical and strategic responses for our clients, to ensure we can support them to cope with short term challenges, while preparing for long-term recovery.”

Erskine joins Dept following a 10-year tender at UK agency, Reading Room. During this time she was instrumental in two acquisitions under the roles of Managing Director, Director of Strategy and Alliances, and Group Director of Consultancy and Client Services.

The prospect of working more widely on a global scale is one reason Erskine was drawn to Dept. “Dept is in an ambitious agency, always putting growth at the forefront for itself and the businesses it works with. It’s also an agile agency that’s not afraid to adapt plans quickly, which you don’t see very often at such a large scale. With this agility and the financial backing from The Carlyle Group, I have complete confidence that Dept will grow further as a leading global agency in the not too distant future. I’m excited to be part of this growth journey,” said Erskine. 

In the immediate term, Erskine is consulting with Dept’s clients to review business plans and accelerate tactical digital roadmaps to react to the new economic climate. This has involved working with manufacturers to quickly launch a ‘direct to consumer’ (D2C) route to market, ramping up capacity for e-commerce retail, and Amazon selling.

This was posted in Bdaily's Members' News section by Dept .