Member Article

It’s Gone Viral makes double appointment

Social media marketing company It’s Gone Viral has added two new members to its team.

Jessika Deans has joined It’s Gone Viral as a junior video editing coordinator in the Long Form Content Team. She has previously worked at LADBible and UNILAD. Jessika’s new role will see her work across the company’s portfolio of pages.

Katie Robertson is the firm’s newest account executive. Katie moved to Manchester a few months ago from Brighton where she worked as a social media manager for tech company Hyve Managed Hosting. She previously worked as a PR and marketing assistant for homeware brand Rockett St George. Her new role will see her assisting with the wider team in the day to day management of clients and their social media accounts including scheduling, creating original content as well as posting and sourcing new content.

Commenting on her new appointment, Katie said: “I have followed It’s Gone Viral for a few years and have always enjoyed their engaging and hilarious content when scrolling down my feed, so when the opportunity to work for them came about I jumped at it. To be surrounded by such creative and talented people is so motivating and inspiring and every day I’m learning new skills.”

Andrew Trotman – MD of It’s Gone Viral – added: “The It’s Gone Viral team has grown massively over the past year and we are delighted to welcome both Katie and Jessika who are already adding value to the business.” It’s Gone Viral was founded in 2016 and is led by Andrew Trotman and Ryan Williams. Over the past four years, its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the main It’s Gone Viral page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate DIY which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.

The last six months has seen the company reach various milestones including delivering over six billion views across its portfolio of pages, relocating its HQ to Beehive Mill in Ancoats, reporting its highest ever NewsWhip results, acquiring social media brand Happiest Media Ltd and appointing Urban Splash’s Sam Lenehan as its new non-exec director.

This was posted in Bdaily's Members' News section by KOMI Group .