This week's London appointments

Nadia Nizar, Resonance

Resonance, the data-driven PR, AR, and inbound marketing consultancy, has appointed Nadia Nizar as director of influencer relations.

Nadia has 20 years of corporate communications experience and has evoked real business impact with her influencer relations strategies and knowledge.

Claire Williamson, co-managing director of Resonance, commented: “Nadia brings a wealth of expertise, experience and insight to our team.

“Resonance is committed to helping its clients deliver and prove value aligned to the overriding business objectives.

“The AR division that Nadia leads is a significant pillar of this. Nadia’s extensive background in technology influencer relations marries perfectly with our vision of delivering better outcomes for our clients.

“She understands that, like everything else in business, AR must be measurable and demonstrate real ROI for clients.”

Nadia added: “Businesses are beginning to understand that AR is a strategic part of their go-to-market.

“Where once AR’s value was considered top of the funnel awareness, now influencer relations is at the heart of sales, business strategy and growth.

“I’m really looking forward to leading analyst relations team and being part of an expert group of individuals offering bespoke communications strategies that join the dots between business, marketing and sales.”

Clint Bartman, The Strawberry Star Group

The Strawberry Star Group, an international property company with developments in London and the South East, has announced that it has appointed Clint Bartman as managing director of asset management to establish its BTR business vertical.

Clint has more than 20 years of residential real estate experience across the United Kingdom and North America.

Clint commented: “The BTR sector continues to grow and establish itself as a sub-asset class in the UK. We want to offer and manage the supply of safe, secure homes with enviable communities, appealing to this growing demand.

“Our focus will remain on providing exemplary end-to-end service. I am excited to be part of this journey and to be part of the Strawberry Star team.”

Santhosh Gowda, chairman of the Strawberry Star Group, added: “We are planning significant expansion into BTR with the aim to deliver high quality homes in up-and-coming, amenity-rich locations, backed by a fully managed solution.

“With Clint’s direction, we will build a scalable BTR business model contributing to our growth.”

Subomi Fapohunda, HBD

HBD has boosted its London headcount, welcoming Subomi Fapohunda as senior project manager.

He joins the property developer from WeWork where he was senior development project manager.

Subomi said: “It’s great to be joining HBD at such an exciting time for the business. I look forward to working alongside the development team to deliver HBD’s South East schemes.”

Senior director, Adrian Schofield added: “We’re lucky to have the benefit of a fantastic in-house project management team at HBD, which is stronger still with the addition of Subomi.

“He brings with him a huge amount of experience and we’re very pleased to be able to welcome him to the team.”

Helen Miall and Jon Block, VIOOH

VIOOH, a marketplace for digital out of home (OOH), has made two strategic senior hires as the business.

The newly created roles see Helen Miall named chief marketing officer while Jon Block becomes chief product officer.

Helen is best known for her tenure as EMEA head of marketing at adtech firm Turn, and has also held senior marketing roles at O2, Microsoft Advertising and Air France and, most recently, was global head of marketing at Parkopedia.

Jon brings a wealth of experience in product development, having held leadership roles at ITV, Amobee and Videology where he played a key role in driving forward the broadcast industry’s adoption of programmatic.

He joins VIOOH from search intelligence business Captify where he was SVP of Product.

Jean-Christophe Conti, CEO of VIOOH, commented: “For a number of years now, digital out of home has been the media industry’s most exciting growth market, much like search in the late 1990s.

“But we are just at the beginning of the journey with programmatic out of home which, through precision targeting and data-driven decision making, is delivering more effective campaigns and enhancing the performance of other digital channels.

“This may be a challenging time for OOH but the market has enormous potential and I believe VIOOH has the capability to drive true growth, on a global scale.

“Helen and Jon bring with them years of invaluable experience in programmatic and a proven track record in building global market-leading products and brands.”

Norberto Lopes, Duffel

Duffel, a flight product software platform, has recruited Norberto Lopes to be its chief technology officer.

Norberto led one of the largest engineering groups at GoCardless, and before that worked in one of the systems engineering teams at the California HQ of Blizzard Entertainment, the global gaming company behind World of Warcraft.

Norberto commented: “I’m thrilled to be at Duffel, helping to lead such a bright team, at such a challenging time, in such a complex industry.

“Engineers like solving problems, so the fact that the travel industry is so intricate energises me.

“Travel is burdened with lots of legacy infrastructure that’s evolved in lockstep with computing over the past 70 years.

“Now that we have so much more technology at our fingertips, I hope to help Duffel build the best possible products to drive the sector forward and make people’s lives easier – not just for travellers, but for the hundreds of thousands of travel agents and airlines out there whom we can and must delight.”

“I believe work should be an authentic endeavour. I’ll be hiring engineers with an eye to creating and maintaining a culture that prizes diversity, creativity and excellence.

“I’m also looking forward to collaborating closely with development teams at airlines and travel agency partners.”

Steve Domin, CEO of Duffel, added: “Norberto and I worked closely together at GoCardless, and he is one of the finest engineers I’ve had the chance to work with.

“On top of that, he has a rare ability to build teams that not only execute to the highest standard, but where everyone feels proud and included in the journey of creating something really impressive.

“He’s worked on products in some of the most demanding areas of gaming and fintech, so I’m excited to see the impact he’s going to have at Duffel, and in the travel industry more broadly.”

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