Member Article

Brewing brothers pivot to e-commerce and offer 'take-away pints'

Following the COVID-19 closure of its family beer houses, brewery SEVEN BRO7HERS Brewing Co has been forced to pivot to an e-commerce business model in a bid to stay a float.

Before the pandemic SEVEN BRO7HERS beers were sold across select UK retailers and bar groups. With lockdown came the closure of its own Manchester beer houses and a rapid movement to ecommerce, which previously made up 20% of the business, but is now close to 100%.

From June the brewers plan to mark ‘stay alert’ by re-opening its Ancoats, Manchester Beerhouse for ‘takeaway pints’.

CEO of SEVEN BRO7HERS Brewing Co, Keith McAvoy said: “In these challenging times we have had to adapt and be innovative to keep our loyal customers and ensure our business stays afloat.

“We were fortunate to qualify for CBILS support and the business rate grants, which came through in the eleventh hour, putting us back into a healthy position to build our ecommerce business, support our closed beer houses and help us to pivot through this global crisis.”

Throughout COVID-19 crisis the brothers have worked quickly to adapt their business. Pre-lockdown, as social distancing was being introduced, they offered beer pick-ups and drive through beer shops from the Salford Taproom site. Now as government relaxes lock down and asks us to #StayAlert they are reopening the Ancoats beer house for takeaways.

A takeaway beer will cost you £4 per pint and cans will also be available for purchase.

Keith added: “We will be opening up one of our beerhouses for take away pints. We will be selling in cartons, but we are encouraging people to recycle and bring their own to fill up. All beers will need to be ordered through the app for quick and safe pick up.”

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing efforts in their cellar at home. The business has grown year on year, and in 2019 achieved growth of 53 per cent.

In March the brewery unveiled its #WEARESEVEN rebrand and new ‘family’ of beers – older brew recipes have been tweaked and improved and new flavours welcomed into the fold.

This was posted in Bdaily's Members' News section by Emma Elizabeth Lowe .