Northern digital agency becomes Google’s first UK international growth partner

A digital marketing agency with offices across the North has become the first UK firm to be accredited by Google’s International Growth Partner Programme.

Mediaworks, which has offices in Newcastle and Leeds, is one of five UK companies that has been chosen for the programme.

Launched in 2009, Mediaworks specialises in digital marketing, web development and creative content, and has bases in as Edinburgh and London as well as its Northern offices.

As part of the initiative, Mediaworks will have access to Google’s global data and export analytics, enabling the firm to support its clients further with international campaigns.

Brett Jacobson, chief executive officer at Mediaworks, explained: “One of the biggest challenges that most exporters face is obtaining accurate market insights.

“Analysing your products and service demands, category growth, competition by category costs, and seasonality power is a challenge for any business moving into multiple new markets.

“Access to Google’s global data and market insight tools will further enhance our ability to support our clients by analysing and benchmarking these critical market insights.”

Liam Higgins, Google international growth specialist for the UK and Ireland, added: “It’s really pioneering stuff, and the first time we’ve done something like this. We’re delighted to have Mediaworks on board as one of the first UK partners.

“The programme will be a huge benefit to Mediaworks and their exhaustive client list and we hope by delivering these additional services and insights to trusted and skilled partners like Mediaworks, we can fuel continued growth through International expansion.”

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