Member Article

National IT Company Hires Manchester Design Agency For Brand Identity Brief

Think Design has won a competitive pitch to overhaul Venom IT’s brand identity to reflect its new business offering and focus.

The original brief was for a simple website re-design but having closely reviewed Venom IT’s offering and position within the market, Think Design’s team identified an opportunity to streamline all marketing collateral to more accurately reflect its business offering.

The project will see Think Design create a new brand identity which will then be rolled out across all aspects of the business. The website will also undergo a redesign to improve the user experience and present targeted information more effectively to each of its key audiences, as well as reflecting the newly created brand identity.

Paul Grogan, MD of Think Design Manchester, based on Turks Road in Radcliffe, said: “Venom IT is going through an exciting period of its already award-winning history, and we are so happy to be able to join the next part of its journey.

“We identified an opportunity to not only re-design its website but also review all aspects of its marketing communications to make sure that it was really connecting visually to all its target audiences.”

Jonathan Hunt, Digital Marketing Manager at Venom IT added: “We first met Paul at the Talk of Manchester awards when we both scooped top honours and congratulated each other on our respective successes.

“When we approached the team at Think Design with our original brief, we were really impressed with how they challenged us to rethink it and broaden it to cover all aspects of our marketing and showed us the tangible benefits that could be achieved if we trusted them with this wider brief.

The initial stages of the project have started, and the team is currently undergoing audience research to inform the brand identity development.

This was posted in Bdaily's Members' News section by Becky Roberts .