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How to effectively promote your virtual B2B event

In what is being termed by some as the ‘new normal’, the COVID-19 pandemic has seen the sharp rise of the virtual event. Video conferencing, live streaming and podcasts are now primary forms of communication as a result of the government-mandated lockdown.

Even now as we emerge into a socially-distanced physical world, the virtual event continues to flourish, offering a safe space for businesses to communicate ideas, network and showcase their brand.

In a time when online events are the norm, how do you make yours stand out from the crowd and reach your desired demographic? The key lies in effective promotion.

Utilise email marketing and e-shots

With an overwhelming number of business leaders working remotely during the pandemic, the inbox has become more vital than ever.

Discussions between colleagues that may have once taken place over a desk or in a meeting room are now communicated through email, and it has never been more important to have one eye on the inbox.

With that in mind, promoting your event through e-shots can put it right in front of your target demographic in a place where engagement is at an all-time high.

Our audience of nearly 50,000 business leaders and entrepreneurs work across a range of sectors, so as well as reaching an engaged business community an effective e-shot campaign can target potential delegates from your specific industry or niche.

Get your event noticed through effective listings and ads

It’s vital to know where the major players in your industry learn what’s happening in terms of events and conferences.

With a limited budget it can be difficult to decide where you will get the most ‘bang for your buck’, so it is important to understand what relevant publications are out there for your industry, and how your event can be promoted through them.

Investing in well-placed listings on respected platforms will bring your event to the attention of the potential delegates you are hoping to reach - by cutting through the noise and bringing it right into their inbox through a credible brand they already trust like Bdaily.

Similarly, a strategic ad campaign in a publication’s email bulletin can be used to drive traffic to a registration platform like Eventbrite - which is a great way to track attendee numbers and communicate relevant pre-event information.

Content from speakers in the lead-up to the event

In order to build momentum, why not give a glimpse of what’s to come? In the run-up to an event, giving a taste of the expertise that will be featured can attract new attendees and create an industry buzz.

Well-placed and curated thought leadership articles and blogs from your scheduled speakers on their specialist areas can bolster the event’s credibility among the business community.

At Bdaily we have a team of editors and a commercial team with a wealth of knowledge in creating engaging insightful content. Utilising our industry expertise and content skills, we can help you to craft an authoritative piece, creating a digital footprint and maximum searchability through strategic SEO.

In addition, the piece would reach our full engaged subscriber base via our daily bulletins, as well as our social followers across our pages on Twitter, Facebook and LinkedIn.

Have your event covered in real-time

Just because the day is finally here, doesn’t mean the promotion has to end! Covering the event live as well as after the fact is an effective way to keep momentum going and establish your business as a leader in the field.

Real-time coverage is a great way to shout about the event as it happens, creating a real social media buzz around it. And it doesn’t have to end there: a timely summary of your event will not only be appreciated and re-shared by delegates, it will also pique the interest of potential new leads.

Our team thrive in a fast-paced reactive business landscape and have expertise in social media, and can provide real-time commentary on our established social platforms.

Our journalists can work with you to deliver a high quality article summarising the highlights of the event, showcasing your work to potential delegates of future events and the wider business community.

Want to get started? Check out our marketing options, and our team can help walk you through what will work best for you.

This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .