Member Article

Fresh identity for growing tech firm sparks huge spikes online

Cloud and technology services and solutions provider Solutionize Global has marked its 11th year in business with a bold new look for its brand – resulting in impressive increases in website users and overall traffic.

The £42 million firm wanted to bring to life an ambitious plan to more than triple its turnover by 2023, and continue to rapidly grow its national and global presence – adding to its portfolio of high-profile customers such as NHS Digital, Vodafone and World Wide Technology.

Marking the next phase of its vast expansion, Wakefield and London-based Solutionize Global required a fresh corporate identity and website. The desire was for the brand to better reflect its forward-thinking approach to tech, modern proposition, and exceptional people-focused company culture, when attracting new customers and digital talent.

Having rolled out a number of successful rebrands – including the eCommerce identity of international toymaker Little Tikes – creative digital marketing agency The Bigger Boat, and fellow Yorkshire headquartered firm, was enlisted to communicate what makes Solutionize Global different.

Beginning with a branding workshop to identify core values and strengths, key stakeholders were invited to discuss the new direction – each playing a vital role throughout the three-month overhaul.

Modernising Solutionize Global’s current red and blue brand colour palette, The Bigger Boat’s design studio created a new icon, built a contemporary website, created striking marketing collateral, and refreshed its traditional rounded typography – all while maintaining the enterprise’s existing equity.

The rebrand – entitled ‘Expect Outstanding’ – was unveiled recently. And, in just over four weeks since its launch, the project has resulted in a 33% increase in website users, and 34% and 30% uplifts in online sessions and traffic, respectively.

David Bentley, CEO and founder of Solutionize Global, said: “The Bigger Boat brought interesting and creative ideas to the table in modernising the look and feel of our business to reflect exponential growth. The branding and website really capture the essence of us as a business – and our future aspirations.”

Commenting on the final design, The Bigger Boat’s creative director Doug Main added: “This was a really exciting challenge to get our teeth into. Solutionize Global continues to expand at a phenomenal rate and we loved producing something bold and culture-focused to support its incredible international ambitions.”

This was posted in Bdaily's Members' News section by Katie Mallinson .