Member Article

Manchester’s Football4Football proves great match for business' research

Manchester head quartered Football4Football, a digital hub written by some of the biggest names in football to help people playing at grass root and semi-pro levels, has teamed up with a leading medical device company to provide new research into tendon and joint disorders.

TRBUK, the UK subsidiary of global pharmaceutical and medical device company TRB Chemedica, has signed up with the site to get inside information from top players in football to create an on-line guide into tendon and joint treatment and rehabilitation options, hosted on the site.

Kicking-off the project, Football4Football has already interviewed a number of pro-players including ex-England and Premier League midfielder David Thompson and League One player Chris Hackett, currently the coach of Oxford United’s under 18s. Both players have shared valuable insights into one of TRB Chemedica’s flagship product ranges Ostenil®.

As a specialist in developing and manufacturing rheumatology and ophthalmology treatments, TRB Chemedica was determined to understand, first-hand, the needs of its target patient groups and how TRB therapeutics benefit elite sportsmen and women who rely on the products to maintain and prolong their professional careers. It partnered with the platform because of Football4Football’s unrivalled connections within the world of football and its related research capabilities.

The brainchild of retired professional footballer Julian Dowe, the site features video content from World Cup captains to non-league semi-professionals, as well as coaches and leading medical experts, with the aim of supporting players at all levels, and enhancing participation by giving free access to best practice protocols.

Football fanatics can also get insider knowledge and unbiased advice on which products are genuinely used and recommended by Premier League footballers.

Alex Flanagan, managing director of TRBUK said: “With access to this unique network of pro players, physios, and rehabilitation and injury prevention specialists, we are garnering vital feedback and patient data, enabling us to continually review and improve both our products and services to end-users. Football is a key sector for us, with so many players relying on our innovative treatment options to help resolve or mediate both long- and short-term injuries or degenerative changes.”

Football4Football’s founder Julian Dowe said: “We bring together an unmatched community of experts and players who share their inside knowledge of the highs and lows of being involved in the football industry. Our resources are aimed at aspirational footballers, coaches and parents, ensuring best practice across every area of young players’ lives, and we work with some of the world’s leading surgeons and rehabilitation and injury prevention specialists to cover more areas of the game than any other platform. “As well as giving grassroots players and coaches access to resources that would otherwise be inaccessible or unavailable, we can provide companies such as TRB Chemedica with the opportunity to gather invaluable insights from a wide variety of highly relevant sources.

The platform also presents a great opportunity for brands to reach this huge consumer market.“

This was posted in Bdaily's Members' News section by Kirsty Hunt .