Member Article

Manchester agency designs for beauty business' influencer collaboration

One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with Manchester based online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.

Manchester brand and design studio MERO was tasked with developing her personal ideas for both the packaging and branding concept.

MERO’s creative director Andy Culbert explains how they took meaningful aspects of Nikkie’s life to create the stunning and unique packaging concept:

“The packaging design is a clever combination of different aspects of Nikkie’s life and personality while staying true to the Beauty Bay brand.

“It’s based on the idea of a Temple, the name Nikkie gives to her studio where she creates her globally acclaimed makeup videos. The concept of the temple wraps around the packaging design and features illustrations and colours that are very personal to Nikkie.

“One side of the gate fold plays on the colourful, happy and sweet side of Nikkie’s individuality – it’s bright, bold and beautiful. Under Nikkie’s guidance, in contrast we then show a darker side of the temple to reflect that most people have worries, fears and ups and downs in life.

MERO has worked with Beauty Bay for more than three years. During this time the agency has created its full brand identity, digital experience and designed brand and packaging concepts for previous influencer collaborations.

This was posted in Bdaily's Members' News section by Kirsty Hunt .