Member Article

Liverpool based tech company reveals new brand

Gas Tag, the revolutionary technology provider which has transformed gas safety in the housing sector, has revealed its news brand.

From 7 September, the company will become known as X Tag with a new strapline - Beyond Compliance - chosen to reflect its focus on data-driven approaches to safety and its goal to take compliance management into the future.

The decision to launch a new brand has been driven by product development into new areas of safety and compliance, including fire doors and electricity. This meant that the current overarching Gas Tag brand no longer reflected the extent of X Tag’s product offering.

To develop the brand, X Tag’s in-house design team took inspiration from the company’s new ‘suite’ based model, meaning clients can pick and choose the products they need and build their own bespoke X Tag system. To reflect this, and the company’s tag technology, the design team based the new brand identity on a tile system with the individual products able to stand on their own or within an overarching brand.

John Roche, Managing Director at X Tag said: “We believe that data can enable the housing sector to go beyond compliance and look at proactively managing its processes in a safer and more efficient way.

“We have worked hard to adapt our technology from focussing on just gas to creating a complete compliance offering that provides housing providers with all of their data, captured in real-time, in one place.

“However, it was clear that as we made these major changes and expanded our product offering we would need a new brand that reflected that. Our current clients have responded overwhelmingly positively to the changes.

“We are delighted to bring X Tag to the market and we believe it will provide the perfect platform for our clients to manage their property safety.”

X Tag currently supports a number of housing providers across the UK with their compliance management.

This was posted in Bdaily's Members' News section by Guy Murphy .