Adidas opens flagship 'Originals' store in London to carry Ivy Park and YEEZY brands

An international sports retailer has announced that it is today opening a flagship store in London.

The new Adidas store, on Carnaby Street, will house the chain’s ‘Originals’ - its most exclusive products, including Ivy Park and YEEZY.

The store, which has two levels, was created with sustainable materials and aims to reinforce the brand’s commitment to be carbon neutral by 2050.

Chis Walsh, vice president of brand at adidas in North Europe, commented: “The new adidas Originals flagship is one of the best expressions of our brand, combining creativity and sustainability with commerce, and creating a ‘Home of Originals’ for London creators.

“The store will become the destination for the most in demand adidas Originals product in London, and we look forward to joining the Carnaby neighbourhood in welcoming our adidas consumers and community”.

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