Member Article

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV

13 October, 2020 — Vungle , the leading mobile ad network and in-app monetization platform, announced today the acquisition of AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to optimize performance metrics such as Lifetime Value (LTV) and Return On Ad Spend (ROAS). Additionally, AlgoLift’s probabilistic approach to campaign attribution gives Vungle a privacy-friendly way to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.

“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, COO at Vungle. “AlgoLift’s proprietary recommendation technology and exceptional team accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”

“At AlgoLift, we are very proud to have built an industry-leading LTV and optimization platform to help our clients maximize ROAS and operate at the cutting-edge of marketing technology,” said Andre Tutundjian and Dmitry Yudovsky, Co-founders of AlgoLift. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”

AlgoLift co-founders Andre Tutundjian and Dmitry Yudovsky, as well as the entire AlgoLift team will join the Vungle organization. The team will continue to operate out of the company’s offices in Los Angeles, providing a beachhead for Vungle in Southern California.

This was posted in Bdaily's Members' News section by Business News .