Member Article

London media auditing consultancy launched by industry veteran

Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has launched innovative new media auditing consultancy Beta Firinn.

The new venture, headquartered in London, will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media budget of £15m.

Traditionally, media audits focus on pricing but as commentators have identified, this approach is losing relevance.

In February this year Accenture announced it would close its media auditing services leading some to herald the decline of the industry altogether.

The new approach from Beta Firinn will help fulfil the need for independent oversight. Audits will go beyond price to consider more than 100 factors to evaluate, identify and pinpoint areas of improvement leading to demonstrable growth in client outcomes.

Jamie said: ‘Beta Firinn has been set up to generate and drive business results for clients through inspiring outstanding media planning, strategy and implementation.’

This was posted in Bdaily's Members' News section by Cathy Wallace .