Member Article

Bedfordshire-Based Leading Podcast Expert Continues To Make An Impact In A Male Dominated Field

We have seen that there is a real increasing thirst for audio content over the past couple of years. The audiobook and podcast industry is set to continue to surge and soar in popularity. At the start of this year, Deloitte predicted that the global market would grow by 25 per cent in 2020 to US$3.5 billion (£2.6 billion). Podcasting is a medium that is growing at an unprecedented level with audience figures that were anticipated to double in size over an 18 month period. This was accelerated by the recent pandemic.

Anna Parker- Naples, 42, from Leighton Buzzard, Bedfordshire, has over 15 years of audio and production experience and is now one of the UK’s leading podcast launch experts, a number 1 International Podcast Host and award-winning entrepreneur who is passionate about helping others amplify their message – and bring their podcast to their people.

However, audio and podcasting continues to be a male dominated field and Anna continues to challenge this. She is proud to be the first British woman to write a book on Podcasting and she is celebrating this week, having become a global bestselling author for the second time in the international book charts, after the release of this book ‘Podcast with Impact: How to Start and Launch Your Podcast Properly’ became a bestseller within hours of its release.

According to statistics, of 480 top podcast hosts analyzed by Quartz in 2019, only one in three were women. Anna continues to buck the trend, not only is she a number 1 International Podcast Host herself, she is also the UK’s leading podcast launch expert and has since helped other women launch over 100 successful podcasts since January this year (2020), from within her Podcast membership. Anna has helped others amplify their message and position themselves to be featured alongside the likes of; Tony Robbins, Joe Wicks, Jay Shetty, Fearne Cotton, Marie Forleo, Amy Porterfield, Tim Ferris, Gary Vaynerchuck.

Within her inspirational book, Anna said; “Anyone who is anyone in the online business space right now is moving towards launching a podcast. It is fast becoming the best way to educate, inspire and connect with potential and current clients as listeners go about their daily lives. A podcast takes effort and with this book, I want to help people ensure that their show works well for them and their business or organization right from the word go. I want to empower others to ensure their show that doesn’t get lost in the noisy online space.”

Anna shares the highs and lows - including her own initial failed podcast launch in 2017, which wasn’t a major success. Following this launch, Anna went back and learnt more about podcast launching by consuming every training she could, and then released her number one podcast in October 2019 and it’s continue to fly at the top of the charts.

Anna continues; “Knowledge is key in launching a successful, profitable podcast. Chapters include detailed advice on how to plan, prepare, record, edit and launch your podcast. The aim is for the reader to be confident, in control and informed about the recording and editing process. Podcasting isn’t just plugging in a microphone and putting out any old voice recording. Rather, it is an important mechanism for leaders - aspiring, emerging and established - to get their message heard by the right ears.”

Anna said; “I am delighted that this book has become a best seller and hope that it helps readers across the world. Audio content is so popular and is one of the best ways to stand out in your field – within my book I talk each step from content creation and vocal techniques to helping launch, grow and monetise your podcast. I teach business visibility strategies to help get noticed in the online space - so that through your audio content you can have more Impact, Influence and Income. I am passionate about supporting emerging, aspiring and established leaders to tap into their unlimited potential and be exceptional at what they do. This is the ripple effect that can change the world - one podcast listener at a time.”

This was posted in Bdaily's Members' News section by Chocolate PR .