Member Article

Research: Over Half Of Consumers To Cash In On Black Friday Deals

Consumers are set to embrace Black Friday and Cyber Monday later this month despite the current lockdown restrictions meaning the events are almost exclusively online. Research, commissioned by Luminati Networks and carried out by the leading market research experts Vanson Bourne, has discovered that online shopping will be the preferred method for consumers in 2020 and this trend is set to continue, even following the end of the COVID-19 pandemic.

The number of consumers planning to do all or the majority of their holiday shopping online has doubled from 24% in 2019 to 51% in 2020. Finding the best deals is still of high importance to shoppers, with three-quarters (78%) of respondents noting that it’s important they secure the lowest price with a third (32%) of respondents admitting that securing the best price is the most important factor influencing their choice to holiday shop online.

Online retail has been a key lifeline for many consumers in 2020, but the research also revealed that the shift to ecommerce is here to stay with 61% of shoppers stating their shopping habits will predominantly be online even after the pandemic.

“Ecommerce adoption has skyrocketed this year, and we now have the data to support that this shift will continue well beyond the end of the pandemic,” said Or Lenchner, CEO of Luminati Networks. “We also know that holiday shopping days like Black Friday have changed significantly, and likely permanently, due to the pandemic, as the majority of customers now prefer to shop online. The key for retailers hoping to excel in the new retail landscape – where competitive online pricing is vital – is online data collection, which will allow them to continue attracting price-conscious shoppers who are armed with price comparison tools.”

This was posted in Bdaily's Members' News section by Luminati Networks .