Partner Article

Mobile messaging specialist appoints new Technical Director

VOODOO, one of the UK’s fastest growing mobile messaging specialists has strengthened its senior management team after appointing experienced agile software engineer and business analyst Rob Kerr as its Technical Director.

Rob will be responsible for overseeing the future development of VOODOO’s powerful mobile messaging platform, where he will head a team of seven developers as the business prepares to harness the potential offered by the next generation of mobile messaging technology.

In a career spanning more than twenty years Rob has held senior software development roles where he has helped a diverse range of businesses and public sector organisations to embrace new forms of technology to improve customer experiences.

For nearly a decade Rob was part of the BBC’s development team where he led the successful technical redevelopment of the corporation’s GCSE Bitesize service. Rob helped to transform a tired, static website into a modern interactive experience for end users. His work on the project included the development of a new content management system, as well as collaborating with internal content teams and examination boards to ensure relevant course content covering a varied range of syllabuses was available within the platform. Today, Bitesize is accessed by over half a million users each week.

Rob will be based in VOODOO’s Manchester-based technical innovation hub, where he will play a key role in bringing new products and services to market, as well as enhancing the company’s powerful mobile messaging platform.

Rob Kerr, Technical Director of Voodoo SMS, said:

“Throughout my career I’ve always been interested in helping businesses harness technology. The telecoms and mobile marketing sectors are constantly evolving and changing, which is an enticing challenge.

“Demand for mobile messaging as a business communication tool has mushroomed in recent years and I am looking forward to helping VOODOO’s development team deliver on the potential offered by the next generation of mobile messaging technology.”

Gareth Davies, Managing Director, VOODOO, said:

“Rob joins VOODOO at an exciting time for the business, one in which we’ve enjoyed a significant period of growth. However, we’ve never been an organisation to rest on our laurels and we are committed to helping our customers harness some of the latest technology available within the mobile messaging market.

“The next generation of mobile messaging will offer any new and secure ways to help businesses communicate with their customers and with Rob’s extensive background in both software engineering and business analysis, he has already established himself as a key member of our organisation.”

Launched in 2013, VOODOO uses a custom-built SMS delivery platform to help businesses communicate via mobile messaging more effectively. The powerful web-based platform is used in a wide range of applications including setting appointment reminders, receiving feedback of products or services, as well as integrating its capabilities with CRM systems, allowing the effectiveness of mobile marketing campaigns to be monitored and measured. The company was awarded ISO 270001 in 2019 and counts some of Britain’s best known brands amongst its growing client base. VOODOO is the trading name of Bulk SMS Ltd.

This was posted in Bdaily's Members' News section by Voodoo SMS .