Member Article

Rugby’s attractions are set to be given a major tourism boost thanks to a brand-new partnership

Rugby’s attractions are set to be given a major tourism boost thanks to a brand-new partnership.

Destination Management Organisation, Shakespeare’s England, has welcomed Rugby Borough Council as a new member.

The council joins the ranks of a host of other venues and attractions from across Stratford-upon-Avon, Warwick, Leamington, Kenilworth, Coventry and the surrounding areas.

Helen Peters, Chief Executive of Shakespeare’s England, is thrilled to welcome Rugby Borough Council on board and is looking forward to helping promote the town.

“It is fantastic news that we are now working with Rugby Borough Council and they are part of the Shakespeare’s England family to help boost tourism in and around the town,” said Helen.

“Rugby has some fantastic attractions and we look forward to showcasing them to our audience and the tourism industry as a whole.

“The venues are now featured on our website for people to find out more information and also plan their visits.

“Warwickshire is an amazing county filled with so much to interest visitors, so it is very exciting for Shakespeare’s England to be branching out to showcase a new area of the county.”

Cllr Jill Simpson-Vince, Rugby Borough Council portfolio for growth and investment, said: “We’re delighted to join Shakespeare’s England and showcase Rugby’s unique historical and cultural attractions alongside Warwickshire’s wider tourism offer.

“Tourism has a major role to play in driving Rugby’s economic recovery from the pandemic, and with Coventry City of Culture 2021 and Birmingham hosting the Commonwealth Games in 2022, we’re looking forward to working with our partners across Warwickshire and the wider region to maximise the benefits such major events can bring, and increase the number of visitors we welcome to the birthplace of Rugby football.”

This was posted in Bdaily's Members' News section by Matt Joyce .